(3) What kind of media institution might distribute your media product and why?

After researching several distribution companies, I noticed 'New Line Cinema' distributed both of the Hairspray musicals. This was relevant to my film Big City as they were both aimed at the same audience, the narrative was similar to each others and they both aimed to attract the same age group and gender. I also looked at who distributed A Chorus Line but found that 'Columbia Pictures' did not have any teenage movies like 'New Line Cinema' does. Many of the films distributed by 'New Line Cinema' are comedies aimed at teenagers and I fit that fits my genre quite well as Hairspray (one of my inspirations) is a comedy musical.

'New Line Cinema' is an American film studio founded in 1967 and became a subsidiary of Time Warner in 1996.  The production card is a simple CGI picture of a film clip with a blue glow around it and 'New Line Cinema' written in capitals just below it. From research, New Line Cinema distributed films such as '17 Again' - a comedy for teenagers, and 'Tenacious D in the Pick of Destiny' a musical comedy film.

 I created a mood board with various posters from films which were distributed by 'New Line Cinema' to show the various genres that they distribute and contrast them together. I also included two different types of the production card, a white one and a black/blue one.

Here is a URL with a list of films distributed by 'New Line Cinema': http://www.imdb.com/company/co0046718/
URL for the official 'New Line Cinema' website: http://www.newline.com/
Here is the full opening to the 'New Line Cinema' production card: